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Badoo Visual Identity

As an industry leader, Badoo has set itself an ambitious goal: to reimagine the world’s dating paradigm. The dating industry has undermined itself over recent years, so we decided to refresh our approach. Our goal? To bring back real dates and remind people of the value of relationships.

The Badoo logotype consists of two parts: the graphic symbol and the wordmark. The previous symbol wasn’t distinctive and was lacking emotional touch, so our goal was to create a new one that evoked the positive emotions, warm feelings and happy memories around real dates. Our new symbol is approachable, friendly, human and welcoming.

Graphic design

2019

Badoo Visual Identity

Graphic design

2019

As an industry leader, Badoo has set itself an ambitious goal: to reimagine the world’s dating paradigm. The dating industry has undermined itself over recent years, so we decided to refresh our approach. Our goal? To bring back real dates and remind people of the value of relationships.
The Badoo logotype consists of two parts: the graphic symbol and the wordmark. The previous symbol wasn’t distinctive and was lacking emotional touch, so our goal was to create a new one that evoked the positive emotions, warm feelings and happy memories around real dates. Our new symbol is approachable, friendly, human and welcoming.
New Badoo identity
MagicLab Identity